League Gothic is one of my favorite fonts to use. It looks great both in caps and in lowercase. It also has a very neutral feeling to it, meaning it can be used in a wide variety of applications. A logo needs to scale - it needs to retain legibility at small sizes, and one of the many things I love about this font is how small you can shrink it and still read it. League Gothic, by The League of Moveable Type, is a highly versatile font that works wonderfully for logos because of its heavy weight and compact structure. I think Michroma works similarly, and it’s a nice free alternative to Microgramma. It works just as great in futuristic films today as it did back in the 60’s. What I love about the original Microgramma font is how it’s been used in technical illustrations since the 60’s, all the way up until today, but without seeming dated at all. Michroma, which was also created by Vernon Adams, is very similar to the famous Microgramma font in that it offers a sentiment of technology, but does so without being gimmicky, which is rare for a font like this. It’s a hand-drawn type that has a very whimsical feel to it, and I’ve found that it seems to work wonderfully in the context of something that is meant to be casual, fun, natural, or even child-like (think nursery or baby sitting service.) I also like how the letters don’t take up too much horizontal space, which is refreshing when it comes to designing logos. In this post, I’m going to cover 10 of my favorite free fonts to use when designing a logo.Īmatic by Vernon Adams is a font I’ve only recently discovered, but have really enjoyed using since I’ve found it. In my own experience as a graphic designer, clients usually prefer to see what their no-cost options are before considering using a font that requires the purchase of a license.
If a client wants to use a font that requires a purchased license, he or she needs to purchase the license themselves and have it registered in their own name.
This proves to be tricky for us as designers because it is against the law to purchase a font license, register it in your own name, and use it for client work. To be used commercially, a license usually needs to be purchased from the creator of the font. There’s many sites out there that provide free font downloads, but the overwhelming majority of them are only free for personal, non-commercial usage. Good fonts to use for logo design can be tricky to find. It needs to look nice in color on a display, in print, in monotone, embroidered onto a shirt, it needs to scale to small sizes and still be legible, and it needs to avoid trends so it can stand the test of time. A logo needs to be versatile enough to work in a wide range of applications. You shouldn’t choose a font for a logo the same way you’d choose it for the contents of a book.
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